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Social Media

I shaped and executed a successful media relations campaign for major football club launch across the US and China. Grew fan base by 300% across all platforms. Strategized global story telling through Instagram, TikTok, WeChat, Xiaohongshu, and Weibo.

Coding
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Real-Time Feed

In line with global media trends, I created real-time feeds during club events or game days. Providing live content allowed fans unable to attend the game to engage with the team.

 

I began editing content immediately upon capturing or receiving footage. To maintain timeliness, I completed edits within 5 minutes.

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Wherever we go, we represent our #CITY proudly. 🩵 Officially debuting our new kit vs. _az

Post

I captured, photographed, filmed, and edited Instagram content tailored to specific marketing needs.

 

I developed standardized social media templates and ensured all content adhered to a consistent style that aligns with the brand image.

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Reels

During the team's training sessions, I was on the courtside to capture engaging and humorous footage for Instagram Reels content.

 

Additionally, I led, directed, filmed, and edited interviews, campaign videos, and behind-the-scenes content for Reels to enhance social engagement.

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